
Let’s face it – we live in a want-it-now world. With competitors closing in and market forces changing by the hour, the long lead times and big production runs of traditional lithographic printing can be a major disadvantage.
Traditional printing can produce low unit costs but ties money up in huge volumes which are expensive to store, handle and deliver. And if details need to be changed, outdated print has to be scrapped – costing a small fortune in wastage and not doing much for your environmental credentials.
Digital printing technology eliminates these problems. It’s fast, flexible and very cost effective. It makes just-in-time or on-demand printing a reality, allowing you to print exactly what you need only when you need it.
With fast turnaround and short production runs, you can target promotions with precision and get product to market sooner. You also benefit from Version Control – the digital storage of all your print information and artwork for instant recall and updating anytime.
That’s definitely more intelligent.
